If you have significant amounts of data, but they tell you nothing, you are not alone. Organizations have more data about customers, competitors, marketplace, internal operations than ever before. Every tool deployed across the enterprise is capturing data…are you using it? Do you know how? Data analysis with data-mining and simplified presentation could be the difference between thinking what problems you are trying to solving and actually knowing which ones will increase revenue and growth.
State of the art visualization tools and skills alone are not enough. Deep vertical knowledge is critical for effective analysis and data presentation. Its not enough to understand how to build charts, the real expertise comes from providing meaningful metrics that are understandable, relatable and actionable…the kind of experience and knowledge that only comes from 20 years of Agency experience working across every department and discipline within the agency – my experience.
Kenneth Postelnek - Advertising Business Transformation Specialist 